Email 1: "Honor Their Sacrifice With Your Legacy"

Subject: For those who gave everything

Hi [First Name],

You believe in honoring our heroes. This Make-A-Will Month, we invite you to protect your loved ones—and lift up those who served.

A gift in your will to [ORG NAME] helps provide housing, healing, and hope to veterans in need. It’s a powerful act of gratitude, wrapped in your legacy.

Make your plan today → [Will Tool Link]

Let us celebrate your future gift → [Gift Intention Link]

Email 2:

Subject: This Make-A-Will Month—Honor Veterans with a Lasting Legacy

Dear [First Name],

This August, during National Make-A-Will Month, we invite you to reflect on the values of service, sacrifice, and commitment that define our veterans—and consider how your legacy can help carry those values forward.

By including [Organization Name] in your will or estate plan, you create a powerful tribute to the men and women who have served our nation. Your planned gift helps ensure that veterans receive the support, care, and opportunities they deserve—not just today, but for generations to come.

Whether through a simple bequest, a beneficiary designation, or another form of legacy giving, your decision can help us continue honoring those who put everything on the line for our freedom.

Creating a will is an act of responsibility, foresight, and purpose—qualities that resonate deeply with the spirit of service. And it’s easier than you might think.

To learn more or begin your legacy today, visit our planned giving website or use our free and secure online will planner.

Have you already included [Organization Name] in your estate plans? Let us know—we’d be proud to thank you personally and welcome you into our legacy community.

With gratitude and respect,

[Your Name / Signature Block]