Email 1: "A Cure May Be in Your Legacy"
Subject: Help future generations live without [Disease Name]
[First Name],
You believe in a future without [Disease Name]. So do we.
This Make-A-Will Month, consider making that hope part of your legacy. By including [ORG NAME] in your will, you help advance groundbreaking research and bring us one step closer to a cure.
Create your free plan in under 20 minutes → [Will Tool Link]
Let us know if we're already part of your legacy → [Gift Intention Link]
Together, we can move science forward. For good.