Email #5: “A Gentle Nudge to Plan Ahead”

Subject: A gentle nudge, from us to you 💙

Hi [First Name],

We know estate planning isn’t always top of mind. But sometimes, all it takes is a moment to reflect on what really matters.

This Make-A-Will Month, we’re offering you that moment. A chance to press pause, and create a plan that protects what’s closest to your heart—your loved ones, your wishes, and perhaps even a cause like [ORG NAME] that reflects your values.

Whether you’re making a plan for the first time or updating an old one, it takes less time than a coffee break—and it’s free.

✨ Start your will in 20 minutes → [Will Tool Link]

❤️ Already included us in your plan? Let us know → [Gift Intention Link]

Your life has meaning. Your legacy can, too.

With care,

[Your Name]