Email 1: "For the Ones Who Can't Speak for Themselves"

Subject: Their future is in your hands

[First Name],

If animals have ever left paw prints on your heart, you know their love is pure and their needs are simple: safety, care, and compassion.

This Make-A-Will Month, consider creating or updating your will to protect what matters most to you—including the animals we serve. In under 20 minutes, you can create a lasting legacy of kindness and care.

Start your plan here → [Will Tool Link]

Already left [ORG NAME] in your plan? Let us know → [Gift Intention Link]

Because when you plan ahead, you're not just protecting loved ones—you're giving vulnerable animals a voice that lasts.

Email 2:

Subject: This Make-A-Will Month—Help Animals in Need for Years to Come

Dear [First Name],

This August, during National Make-A-Will Month, we invite you to leave a lasting legacy of compassion for animals who depend on us.

By including [Animal Shelter Name] in your will or estate plan, you help provide care, shelter, and love to animals in need—now and for generations ahead. A planned gift—whether a bequest or beneficiary designation—ensures their future is secure.

To learn more or start your legacy today, visit our planned giving website or use our free, secure online will planner.

Already included [Animal Shelter Name] in your plans? Please let us know—we’d be grateful to thank you personally.

With heartfelt thanks,

[Your Name / Signature Block]